So What's Cooking Tonight?

Men at Kondhwa, Wanowrie & NIBM have certainly learned a thing or two from Mr. Ambani. Atleast thats what its looks like when you go to visit the Relaince Fresh outlet at Salunkhe Vihar Road. So next time when you walk inside the store you hear Mr. sharma telling Mrs.Sharma that he feels like eating Kaddu (pumpkin) tonight and he picks up the Pumpkin, sees it for its freshness, weighs it and moves ahead to pick up other vegetables which he would like to relish over the week. Not unsual you may say, I do the same every time I visit a Reliance Fresh or a More or a Spencers.
Let us now put things into perspective. Rewind a couple of years when such stores never existed & your favourite 'Bhajiwalla Bhaiya' was your sole pick up joint for all your vegetable supplies. And the wife would think about what her husband's savoured delicacies are & would pick & choose the vegetable, check them for freshness, get them weighed, bargain rates & the go home to keep food ready for the hubby once he is back from work. That's so traditionally Indian and thats what wife's are for. Sighting men at these 'Bhajiwalla Bhaiya' was like sighting a shooting star or worse sighting an UFO. Even if he were there the husband would stand aside, go on long conversations over the mobile phone with some tom, dick & sultry & be inconscipicious of everything going around.
So now what has happened to this same man who is not only vocal about what he would like to eat tonight but also equally involved in the entire process of picking his favourite vegetable, weighing it, and packing it. And he looks so involved & excited doing the same. What has brought about the transformation? The retail revolution has struck him in all probablities. This revolution has indeed brought about a change not only in the way we shop but also in the waywe think. And all this for some clever thinking from the new-age 'Bhajiwalla Bhaiyas' aka Mr. Ambanis, Mr Birlas & Mr. Goenkas. I think the wifes are not complaning at all. After all its all about gender equality, ain't it.